Sephora does a fantastic job at marketing their products by offering a variety of needs
for their customers. They create value in their goods and services. Whether you go to their online website or to the store, you
will be offered goods, services, and ideas for all of your beauty needs. This beauty retail store sells a broad range
of quality prestigious brands as well as their own label of products. You can find anything from skincare,
cosmetics, hair styling tools, perfumes, and hair therapies at Sephora.
As you
walk in, you are pleasantly welcomed by the friendly staff. Their customer
service is great and it is something that you’ll remember. It makes me want to go back to buy their
products! They go out of their way to make sure you get products that are
affordable and best suited for you. Let’s say you want to buy mascara, a Sephora
employee will suggest a few different types of mascara brands based on what you
are looking for. They explain what the products do and how to properly apply or
use them. You can also take samples of
products if you are not certain what to buy at the moment. I love that I have
the chance to try the product before making a commitment. If you buy a product and don’t like it, you
can return it even if you’ve used it! I don’t know of any other beauty retail store
that allows you to do this.
Sephora has buying guides, advice, and how-to’s for their
customers. The Sephora PRO team, which
consists of 15 make-up artists, gives their top product picks each month on the
Sephora website. They also have videos and guides for whatever your
needs are. The Sephora makeup artists at the physical stores can also teach you
how to apply your foundation with the proper brushes or tools if you’d like
help with that.
One of the best services that Sephora offers is their Color
IQ technology. This system sets it apart from other beauty retail competitors because
no other company has it. The makeup
artist will begin by scanning the surface of your skin with a small device that
has a camera and it will generate your Color IQ number. The Color IQ number is
specific to you and your skin tone. The
system will pull up various products along with the shades that are best for
you. It can also weed out bad foundations for your skin type; whether it is
oily or dry. This technology helps you find foundation, concealer, and lip
color exclusively for your skins surface tones and undertones. You can also use this number when you are
shopping online on their website. You
just type in your number and it will give you the top results for your skin
type and tone! Now, you can purchase
products from the comfort of your living room that are fit perfectly for you
online. You will no longer worry about getting the wrong item or shade of
product.
Things like these are what keep me a loyal customer to
Sephora!
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