Wednesday, February 24, 2016

Sephora: Customer Excellence

 



Sephora is a prime example of what it is to have customer excellence. They retain loyal customers and go above and beyond to give their customers the best shopping experience. 
                                       

I can honestly say that I have never had a bad customer service experience at Sephora. For me it's not just about buying prestigious beauty products and cosmetics, it's about the whole shopping experience.  You are welcomed by a smiling Sephora employee as you walk in the door. They are so incredibly helpful and don’t make you feel silly for asking too many questions. They work with you in order to find the best product for you! They try to do what’s best of the customer.  If you’d like to try a product, they apply it on you and color match it to you  if needed. They also give you tips and advice to get the best use of a product.  You’ll look forward to going back to shop! If for any reason you are not satisfied with your product purchase, you can return or exchange the product at the store or by mail. Purchases from Sephora.com are easy to return by mail without any charges.    I once received a damaged product that I ordered online. I called their customer support and the representative was so incredibly helpful and apologized for the inconvenience. They resolved the issue quickly and efficiently and sent me a new product.  They have BEAUTYTALK support and customer support on their online website that you can use if you have any quick questions or concerns.


They retain loyal customers by giving them exclusive offers and with their beauty insider,  VIB (very important beauty insider),  and VIB rouge rewards programs.  I know what you must be thinking, there are many retail stores with rewards programs, but Sephora’s rewards are a bit different from the rest.  When you sign up for the rewards system you are automatically considered a beauty insider. The rewards programs are only based on the points you accumulate. Every dollar you spend is equal to one point, sometimes they even offer 2x or 3x the points on certain products or promotions. The points accumulate and do not expire like at other stores! As a beauty insider you get benefits such as, a birthday gift, free beauty classes, seasonal promotions, and product rewards.   Spending $350  at Sephora in a calendar year, will give you VIB status for the remaining of that year and the following year. VIB status gives you all the beauty insider benefits, seasonal VIB gifts, earlier access to sales, private shopping events, and you get to buy new products first. In order to gain VIB rouge access, you have to spend $1000 in a calendar year.  With VIB ROUGE you get, all beauty insider and VIB benefits, free 2-day shipping on orders, special gifts, and you get to attend exclusive rouge events. Each month there will be a few options from the rewards boutique. You can get these mini sized products with you rewards points. Sephora offers you free samples when you make an online purchase.  
Their customer excellence sets them apart from any other beauty retail store!

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